10 Months Ago, Everything Was on Fire — And I Had to Lead Through It

🧭 Chapter 1: It Started With a Broken Chain of Trust Ten months ago, I took over a team that was—frankly—on the verge of collapse. The structure had been led...
UX Now

8 Years Ago, I Thought UX Was Just Pretty Boxes — I Was So Wrong

👋 The Beginning: I Didn’t Get It (And I Wasn’t Alone) Eight years ago, I was deep in the trenches—designing interfaces, building websites, and running projects for clients who needed...
Branding

Branding 101 – Building a Brand That Truly Resonates

Two weeks ago, I got back from London.The trip was part business, part soul-searching — and completely eye-opening. Walking through Shoreditch, sipping bitter coffee at cafes that doubled as creative...